In the wake of China’s world dominance in manufacturing, the Rio Grande Valley is rebranding itself as Rio South Texas. The bi-national region boasts a population of 3.5 million with a strong manufacturing infrastructure. The hope is that the area will emerge as a powerhouse transportation-workforce corridor for the 21st century. Rio South Texas was created to showcase the area’s critical mass of labor and consumers to attract private sector investment, economic diversification and business expansions.
ARTICLE: Rebranding The Rio Grande Valley
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